The Thought Leadership Lab
Clarity. Confidence. Consistency.
Strong thought leadership starts with a clear idea of what you stand for, what you say and how you say it. These are the foundations that make every LinkedIn article, blog, post and pitch worth reading.
That’s exactly what you’ll build inside The Thought Leadership Lab.
This service is designed for founders, leaders and experts who want to be visible, credible and consistent without wasting time on scattergun PR.
It runs in two clear phases:
£1500.00
Phase One: discovery & brand foundations
90-minute online discovery call
In a relaxed but focused session, I’ll ask the right questions to uncover your story, values and ambitions.
From this, I’ll create:
✅ Your Personal Brand Manifesto – the “why” behind your visibility
✅ Three USPs or brand pillars – the foundation of your PR and thought leadership
You’ll leave with the strategic building blocks of your personal brand PR. Enough to fuel your own storytelling, with clarity and direction.
£750.00
Phase Two: ongoing PR momentum (optional)
To maintain momentum, we’ll collaborate to generate fresh, newsworthy content ideas.
👉 A 60-minute strategy call. I recommend monthly or every six weeks.
🧠 Four thought leadership story ideas with angles + timings
📍A clear "why this matters to my audience" and what types of publications you might want to pitch to.
You then go and write the pieces in your authentic tone of voice, with a constant flow of ideas to keep you visible.
Because when your positioning is right, everything flows.
Why me?
I’m Faye Hatton, founder of Straw Hat Communications.
I’ve spent twenty years in PR working with global brands like Jaguar Land Rover, Aston Martin and Weber Shandwick.
For the past 5+ years I’ve built my own consultancy, helping clients sharpen their stories, win awards, and raise their profiles.
That mix - creative big-brand experience + business-owner perspective - means I know how to spot the stories others miss, and package them in ways that capture attention.
The lab is where it all the comes together: a proven framework.
Who it’s for
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Founders & business owners
You want to raise you profile without outsourcing your voice
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Marketing managers
you need fresh PR and content ideas to fuel campaigns
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Consultants & subject-matter experts
ready to step into thought leadership and stand out in your sector
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Agencies
looking to bolt on senior PR expertise and idea generation for your clients
Frequently asked questions
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It’s a one-page statement of your values, vision and voice - the foundations of your thought leadership and the compass for your PR.
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Not at all. Many clients use Phase One as a one-off reset. Phase Two is there if you want to keep the ideas flowing month after month.
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No. While I have deep experience in the automotive industry, the Lab is designed for leaders in any sector who want sharper stories and more visibility.
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Because in 90 minutes, you’ll walk away with clarity and assets that most agencies would stretch across months of retainers. And in Phase Two, you’ll always have fresh, timely story ideas on tap.
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Yes. Agencies often use me as an external partner to provide senior PR and positioning expertise, either front-facing or behind the scenes.
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No. Phase 1 is essential to success as it creates the foundations from which you build your PR.
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No. You can book Phase 2 sessions as regularly as you like, with no commitment - depending on my availability, of course!
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A 50% deposit is made in advance of each session (Phase 1 and Phase 2 sessions).